THE UNDERGROUND 2026

LOS ANGELES AUTO SHOW

NOVEMBER 20–29, 2026
Los Angeles Convention Center | Kentia Hall

The Underground is bringing together automotive enthusiasts, custom builds, car clubs, and automotive brands for 10 days at the 2026 LA Auto Show.

Whether you're looking to showcase your vehicle or put your brand in front of the automotive community, this is your opportunity to be part of it.

VEHICLE REGISTRATION — $175

Have a build that belongs in The Underground?

We're accepting applications for a curated selection of JDM, Euro, exotic, and custom vehicles.

Registration includes:

• One approved vehicle display for the duration of the event.

• 4 tickets for the LA Auto Show

• Participation in The Underground showcase.

• An opportunity for exposure to show attendees, photographers, and automotive media.

APPLY WITH YOUR VEHICLE

OFFICIAL BRAND PARTNER APPLICATION

Bring your brand to The Underground with a professional backdrop display and a featured vehicle.

Available packages:

10×10 Brand Display + 1 Vehicle — $950

10×20 Brand Display + 1 Vehicle — $1,150

Additional approved vehicles: $100 each.

Participating brands must provide their own display vehicle. Professional portable fabric backdrops or comparable approved displays only. No EZ-UP canopies or pop-up tents.

Custom backdrops are also available for purchase separately.

APPLY AS A BRAND PARTNER

IMPORTANT INFORMATION

All applications are subject to approval.

Approved vehicles must remain on display for the duration of the event and may not be removed early without written authorization.

Payment instructions will be provided after approval.

All payments are final and nonrefundable, except as required by applicable law.

Additional event guidelines, setup instructions, and participation terms will be provided upon approval.